![]() ![]() ![]() There has been a lot of technological advancement in the printing and graphic design industry, but most serious printers and designers have one of these physical Pantone color books in their office and/or print facility. But perhaps the product they are most famous for is the Pantone Matching System a book that fans out and is used to standardize color. They operate the Pantone Color Institute and distribute color forecasts and fashion reports. Pantone itself does more than determine the Color of the Year. It’s owned by X-Rite Inc., a company that manufactures and supports components of color technology. The company is a self-described authority on color that provides color systems and technology for the communication of color. ![]() Each year since 2000, Pantone has determined and announced a Color of the Year (except in 2016, when the company named two: Rose Quartz and Serenity).īut what is the Color of the Year and how does it get chosen? Pantone: The Authority on Colorįirst, you have to understand something about Pantone. If you have been following our monthly Reading Lists, you know that the 2017 Color of the Year as determined by Pantone LLC is called Greenery. ![]()
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